“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs
The Awethu anomaly
Awethu is unlike any other company you know. Think of us as an elite legion - a mix of diverse, determined characters. Awethu’s the place where off-the-wall thinking and candid action are the order of the day. Where everyone is valued for being exactly who they are – as long as they’re reaching to fulfil their full potential all of the time.
We’re a feisty institution of enablers working towards massive social change and economic growth. Our mission is to find untapped talent to nurture in order to build significant businesses that can change the world.
The Awethu economy
“A connection economy rewards the leader, the initiator, the rebel.” – Seth Godin
Our internal economy is one of connection and sharing. We create value before we try to extract it. We believe people have everything that they need to create something far bigger than themselves. That’s why we all lead alongside each other in our various fields of expertise, all the while staying accountable for reaching our potential and staying determined.
The counter culture
We’re less concerned with rules than we are with having everyone take it upon themselves to actively and consciously work towards our mission everyday.
A company’s culture shapes itself based on the regular actions of employees and the aspects of a business that receive the most consistent focus. At Awethu, everyone works from a baseline of four intrinsic values: Entrepreneurship, Madiba, Family and Fun.
Our heritage is one based on Madiba’s legacy and we honor him through action. We have devoted our professional lives to giving others the opportunity to live out their potential in a country that functions with fairness. That’s why we work differently - to make the biggest difference.