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Madiba’s influence on the awethu project

Madiba’s influence on the awethu project

Read about Madiba’s role in Awethu’s heritage and his influence on the company it’s become today.

“There was no particular day on which I said ‘Henceforth I will devote myself to the liberation of my people;’ instead, I simply found myself doing so, and
could not do otherwise.” – Madiba

It is human nature to do things for a reason. No action is taken without inspiration, need or a compelling goal.

Madiba’s legacy and defined vision are compelling influences in Awethu’s crusade for a systemic social and economic revolution, the world over.

In light of Heritage Day, we remember some of Madiba’s most poignant and impactful statements that echo the Awethu way of doing things. His resolute belief in fairness and equal opportunity are deeply woven into Awethu’s culture and propel our mission daily. 

Awethu doesn’t know how to play it small. We exist to empower all of South Africa’s entrepreneurial talent. We’re creating tremendous financial returns. We’re building an exportable model that could change the world. We agree that “there is no passion to be found in playing small – settling for a life that is less than the one you are capable of living.”

“It is not where you start but how high you aim that matters for success.”

Currently, we’re aiming for R1 billion to invest in South Africa’s entrepreneurial talent. We’re a social business, committed to social change. We aren’t interested in small victories. We’re on a course to change the world.

Our business incubator is based on the belief that “everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”

Awethu recognises that it’s not meaningful ideals and hope that will transform the country but rather daily steps of groundbreaking innovation, consistent work and dedicated performance. That’s why we’re fashioning the future of South Africa, one entrepreneur success story at a time.
Nelson Mandela believed that “social equality is the only basis of human happiness.” He “cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities”. Awethu cherishes the same ideals, which is why we work endlessly towards changing our society and redirecting its future.

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