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Investing in Entrepreneurs to Drive the Economy

Investing in Entrepreneurs to Drive the Economy

South Africa has the potential for greatness, but unemployment chains us to mediocrity.

South Africa has the potential for greatness, but unemployment chains us to mediocrity. These are the thoughts of Yusuf Randera-Rees, CEO and co-founder of the Awethu Project, who believes we can liberate our potential by investing in entrepreneurs.

Investing in entrepreneurs to drive the economy, Awethu is the leading SME investment company in South Africa, and it is Black and youth owned. It is using entrepreneurship to build the country we all want to live in - an economically and socially just country in which all South Africans can realise their potential.

Since its founding six years ago, Awethu has grown from a R60 000 startup into an institution with R160 million to invest in this vision. It is backed by individuals and institutions ranging from Archbishop Tutu to the South African Government and Discovery Holdings, and it is on the look-out for ambitious, hard-working entrepreneurs.

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