Born and bred in Cameroon, 30-year-old Okepne Ojang (OJ) owns a company that specialises in using storytelling as a form of marketing. He also hires out video gear.
He was part of the Awethu Incubator one year ago. We sat down with him to find out about his entrepreneurial journey and his formula for success.
Awethu: When did you come to South Africa and why?
Ojang: I came to South Africa in 1999 as a 21-year-old student. My plan was to spend my days studying but I quickly realised that this wasn’t going to be the case as things were harder than I thought.
Awethu: So what did you do?
Ojang: After working as a store controller, waiter, driver and security guard, I was introduced to the world of filmmaking, which I worked in for seven years in Cape Town but I knew that I wanted to do more.
Awethu: Why did you decide to move to Johannesburg?
Ojang: I always knew that I wanted to start my own thing so when the time came for me to leave Cape Town I heard about the Awethu project and decided to apply for the incubator programme.
Awethu: How has the programme helped you?
Ojang: I didn’t even have a business. I had a blurry vision of what it could be. Awethu has helped me to start, grow and formalise my business. Awethu also opened me to the idea of not only focusing on storytelling but to also hire out video gear. This way I have two streams of income. Being in the incubator has taught me so much. I can now negotiate with suppliers, I plan better and my business has grown over the years.
Awethu: Your advice for anyone going into business?
Ojang: My advice to entrepreneurs is to read. Surf the internet for programmes. Opportunities are available for people. If the opportunity isn’t what you are looking for then learn from it.
Do you want to join the business incubator? Apply here for this once in a lifetime opportunity and start your entrepreneurial journey.